Set Up for Digital Marketing Success

Set Up for Digital Marketing SuccessSet Up for Digital Marketing Success Set Up for Digital Marketing SuccessHaving the right people in place is essential for bringing digital projects to life. How does the strength and makeup of your team stack up?Do you feel your company has the structure to kooperation the seamless integration between marketing and information technology (IT) for digital marketing projects?IT EXECUTIVESCREATIVE EXECUTIVESYES54%73%NO42%24%DONT KNOW3%3%What is your company doing to support a digital marketing strategy?*IT EXECUTIVESCREATIVE EXECUTIVESTASKING EMPLOYEES IN IT AND MARKETING TO COLLABORATE MORE CLOSELY47%68%BRINGING IN TALENT WITH TECHNICAL AND MARKETING SKILLS TO FOCUS ON DIGITAL STRATEGY44%46%USING OUTSIDE DIGITAL MARKETING AGENCIES34%45%NONE OF THESE33%18%SourcesRobert Half Technology survey of mora than 2,500 U.S. chief information officers.The Creative Group survey of more than 400 U.S. advertising and marketing executives.Responses may not total 1 00 percent due to rounding.*Multiple responses permitted. 2015 Robert Half International Inc. An Equal Opportunity Employer M/F/Disability/Vet.