Short Marketing Tip Earn Trust By Focusing

Developing the Next Generation of Rainmakers Short Marketing Tip: Earn Trust by Focusing A few years ago,  Seth Godin  posted a blog titled: “The Law of the Little Shovel.” It is short and well worth reading. He begins by saying: If you want to dig a big hole, you need to stay in one place. That means it is important to focus on one group, or one event to earn trust. What are the main points for lawyers? I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.